April 2016 – DesArt Lab

5 Best SEO Practices for Travel Websites

April 26, 2016 Design

Are you dreaming of dipping your feet in hot, golden sand? Or do you see yourself on the top of a mountain, breathing in fresh air? It sounds relaxing, isn’t it? But not for the travel websites, who must compete for a place in the sun. Given the popularity of booking sites, travel agencies must work harder and put an Internet marketing and search engine optimization (SEO) plan in place that will help to gain new customers.

SEO for travel agencies is closely linked to search engines like Google. Even though you have promising deals, it is crucial for you to appear at the top of search engine results. And only an SEO strategy can make that happen.

7 Tips for Designing a Patient-Targeted Medical Website [Infographic]

April 19, 2016 Design

As a healthcare practitioner, you have probably thought that there is no direct connection between your practice and web design. Think again.

In our hectic lifestyle, we all rely on the information we search on the Internet: it is easy, accessible, and we get the answers in just a few clicks.

Today 25% of patients look up doctor reviews prior to making an appointment while 75% use the Internet to research a hospital or private practice.

It is practical to have the opinion of other people about a certain doctor or healthcare facility and make your decision based on the reviews that patients leave on social media or the practice’s website.

7 Landing Page Conversion Best Practices

April 12, 2016 Design

Is your landing page strategy not generating the results you envision? Are you getting a hard time increasing the traffic to your business’s website? Just a few years ago landing page capabilities were little known to business owners. Currently, marketers use them a lot to increase conversion and sale leads. But to achieve these targets, it is crucial to pay attention to the landing pages’ optimization. Page load time, buyer behavior, form length, and layout are all taken into account when targeting higher conversion rates.

Designing a competition-crushing landing page implies looking deep into the psychology of the customers, identifying what they really want and finding the way how you can offer it in a customer-oriented form.

There is no step-by-step guide to crafting a killer landing page. There is, however, the concept that every landing page has differentiated elements and a certain goal. Keeping in mind the goal you want to achieve with your landing page will help you focus on the elements that will stand it out from the thousand landing pages that pop up daily.

So, what exactly separates an optimized landing page with conversion rate success from a regular landing page?

Best Fashion Website Design Solutions to Make a Statement

April 5, 2016 Design

In the fashion industry, where competition leaves no room for mistakes, having the best fashion website design is the key to booking a front-row place in this market.

Websites are the means that help businesses penetrate their niche of activity in a more or less intriguing manner, raising consumers’ interest in their brands, but not giving away all their secrets.

You don’t need to be a fashion follower to appreciate all its creativity. Fashion helps us express our inner world through clothes, shoes, and other accessories. Fashion, in its turn, needs a good representation of what it can offer to its trend followers to get closer to their hearts. And this is where beauty and fashion website design, landing page design for various campaigns step in.