social media – DesArt Lab

5 Best SEO Practices for Travel Websites

April 26, 2016 Design

Are you dreaming of dipping your feet in hot, golden sand? Or do you see yourself on the top of a mountain, breathing in fresh air? It sounds relaxing, isn’t it? But not for the travel websites, who must compete for a place in the sun. Given the popularity of booking sites, travel agencies must work harder and put an Internet marketing and search engine optimization (SEO) plan in place that will help to gain new customers.

SEO for travel agencies is closely linked to search engines like Google. Even though you have promising deals, it is crucial for you to appear at the top of search engine results. And only an SEO strategy can make that happen.

Top 5 Reasons to Redesign your Website Now

March 15, 2016 Design

When is the right time to consider a website redesign? There is no defined time for it. As your business’s main marketing and PR tool in the online realm, the website must have special vibes to help you convert those visitors into prospects.

It is known that trends come and go, some appeal more to users than others. To keep your competitive allure high it is advised to implement the trends that identify with your business mission.

Does your website deliver results? Is it responsive? Is the information on your site up-to-date? Does the website have an attractive look?

If the answer to these questions is no you might start considering a redesigning of the website. However, don’t just jump into the task. Website redesign is a big project and it needs thorough planning to achieve the expected success.

How to Design Mobile Apps that are Engaging and Appealing

February 9, 2016 Apps Design

Designing mobile apps has become one of the fundamental tasks in a world in which mobile usage rate shoots upward day by day. It is understandable that mobile internet will gain popularity as it does not limit the user to a certain location.

Whether in a bus to school or college, in the park, or at the gym, people use mobile devices to surf their favorite websites and be up-to-date on everything that happens around the world.

According to a Harvard Business Review article, a person interacts with his/her mobile device an average 150 times per day. And when we’re talking about interacting with the smartphone we mean that the person accesses different mobile applications. Due to the user’s high interaction rate with the smartphone, mobile app designers are challenged with the task to develop user-friendly, user-interactive applications that entice them to click on it more frequently.