colors – DesArt Lab

7 Tips for Designing Great Food and Restaurant Websites

June 7, 2016 Design

Restaurant website design is a tricky thing. First thing you need to consider is why do people go to restaurants? To have a delicious meal, to spend quality time with friends, to celebrate a special event or simply to relax in a nice and cosy ambience.

The second thing that must be taken into account is the guests that will come to your restaurant most often. To identify the target group, you must analyze the surrounding where the restaurant is located and the cuisine it will offer to the guests.

How to Design For a Particular Target Audience?

May 24, 2016 Design

When you are about to embark on the adventure of designing a website, identifying the audience that the site will refer to is of the utmost importance. By knowing the audience your future website will be addressed to, will make it easier for the designer to create the feel and look that associates with the said audience. Not only will the audience dictate the colors and icons you use, but also the way you choose to portray them.

6 Expert Startup Website Design Tips

May 3, 2016 Design

Startup web design is a direction that puts a lot of challenge on the shoulders of the web designers. They must work figure out how to make the most of the startup’s value and mission to create a web presence that will convert.

These types of businesses usually use their website to get promoted, to acquire a target audience, to convert leads, and to sell. If it fails to make a statement, its future in the online realm is under fire.

What Makes a Good Designer-Client Relationship?

March 22, 2016 Design

A good designer/client relationship is the pillar to a successful collaboration and an enjoyable experience in providing the best solutions that both parties work for. Business relationships don’t happen over night.

They require a lot of effort and understanding to build a standing partnership. A good partnership between the web designer and the client is extremely important because it defines the attitude to the task.

Clients should understand that every designer is different and approaches the task in its own way. In order to make the approach comprehensible, it is advised to build a relationship based on open communication.

Also, to make sure that the project is developed according to the client’s expectations and requirements, it is vital to brief the web designer prior to starting off on the journey.

How Colors Can Impact Website Success

January 26, 2016 Design

Every brand identifies itself with one or more colors that speak for its mission. Whether it is about a restaurant, shoes or luxury items’ company, the websites colors are chosen carefully to represent the brand visually. Most companies research the meaning of each color to choose the one that best identifies with their goals and objectives and the audience they want to target.

There is also the cultural factor that must be considered. Did you know that certain colors have opposed meaning in different countries? Let’s take white, for example. Although identifiable with purity and innocence in Western countries, white symbolizes death, sickness and unhappiness in China, India and Japan.