Archive for October, 2015

10 Psychological Aspects of UX Design

UX DesignWhile creating a website design, taking into account user experience, it’s crucial to consider psychological aspects. Before you design your website in a certain way you need to know what people like and don’t like in general, what makes them tick. It’s actually a tremendous issue, considering that even a little feature may cause customer’s displease. So how does one determine what features need to be included and which ones are better left alone?

  1. Attention is the key

UX Design

Attention is a cornerstone of successful UI/UX design. Your main goal while creating a successful UX design is to capture and keep the attention of users. Whether we want it or not – we pay attention to anything that stands out, anything that is innovative and unusual. You can use this fact to draw visitor’s attention to the most important information on your website – you have a vast row of tactics to do so: vivid colors, bold font, sounds, blinking and so much more. Remember that if you use the same attention-grabbing techniques in several places of your website – users’ attention will shift and none of the items will get full, undivided attention you would like it to get from a visitor to fully grasp the concept.

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6 Amazing Interactive Web Toys

Sometimes you just need some time to forget about all the stress that web design and web development can put on you. You need to relax …and what can be better for this purpose than engaging and beautiful interactive web toys . Today, we present five of them, handpicked by our team. Hope you’ll enjoy them as much as we did!

1) Silk

http://weavesilk.com/

Silk is an amazingly beautiful interactive web toy that allows you to draw various patterns, while listening to the music. Due to the fact that you have two drawing points simultaneously, your creations are perfectly mirrored and consist of the stunning clouds of light blue shades. However, in case you want to change color in order to update your design – you can do so by using the controls to the left.

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How the Illusory Perception of Time Changes User Experience (UX)?

User ExperienceTime is everything. There is no next time, it’s now or never, which is why the best design is the one that helps you save time.

In our age of ever-evolving technologies, the demand for fluid and attention-grabbing designs is higher than ever. But why business owners and experienced marketologists are so hell-bent on introducing certain elements of design? The reason is quite simple. In compliance with Amazon research even 1 second delay in loading costs around $1.6 billion in sales. According to Google reports if the page loads even 0,4 of a second slower Google looses approximately 8 million searches!

Knowing that it’s impossible not to ask how this problem can be rectified. Some companies, whose conversion rate heavily depends on the loading time (such as search platforms), estimate special budget, undergo various optimizations and buy servers in the countries you’ve probably never heard about. However, as it turns out – even that is not enough, because we all have various time perception and the fastest loading page doesn’t guarantee that your end users will perceive it as one. The only thing that really matters is how people perceive the waiting time and what emotions they experience.

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