Moiselle – Fashion Website Design

Moiselle is an online store of popular Asian designer clothing. This was a turnkey project for fashion website design, developed in compliance with client’s requirements. In this instance client wanted an elegant, but multifunctional fashion website design. It had to be soothing, but appealing to visitors, capturing their attention for a time period that is enough for them to decide on buying an item.

Our work on the fashion website design started with a thorough market research and detailed competitive analysis, which was accomplished in order to determine vital features for integration in the project, as well as the overall design direction, considering the nature of this business. We have analyzed websites of the companies with similar business line, noting the positive and useful features that were the most liked by the end users. As soon as the data was collected and processed we created a prototype, which after the client’s approval became the basis for web design and mobile design development. Prototype can be considered a vital part of the creative process because it allows designers and client to discuss the main aspect of the future design and determine the direction the project must take. During our work on thisfashion website design we accomplished the following tasks: logo design, brand paraphernalia design (boxes, labels, business cards and flyers). Website was developed with integrated CMS (BigCOmmerce). We also used html/css coding in our work. Considering the fact that website was a turnkey project, we also conducted SEO analysis to outline the best keywords and phrases, which served as a basis for the website’s content that we wrote. Aside from that, we provided hosting for this project.

As a result, we developed ready-to-use online store with integrated payment systems and working CMS for content and products management.