However, small businesses, in their pursuit of gaining leads and customers, make various web design mistakes, which are against their long-run objectives.
Oftentimes, the homepage of your website is the first contact that people make with your business. And if it doesn’t hook them right away, they can leave without giving an additional glimpse at what you have to say.
SaaS, or Software as a Service, is a web-based tool that helps users use a software right from their browser, without the need to install it on their computers. The software is thus hosted in a central location and the user can access it easily. The user simply pays a monthly or yearly fee, depending on the package he selects.
When creating a SaaS website design you have a primary goal set in your mind – to get as many visitors and then convert these visitors into customers. There are different ways to do this:
Are you dreaming of dipping your feet in hot, golden sand? Or do you see yourself on the top of a mountain, breathing in fresh air? It sounds relaxing, isn’t it? But not for the travel websites, who must compete for a place in the sun. Given the popularity of booking sites, travel agencies must work harder and put an Internet marketing and search engine optimization (SEO) plan in place that will help to gain new customers.
SEO for travel agencies is closely linked to search engines like Google. Even though you have promising deals, it is crucial for you to appear at the top of search engine results. And only an SEO strategy can make that happen.
There is a lot of talk as to what makes a good web design. But let’s just start by simply saying that designing an effective and usable website implies hard work and a lot of research. It is also worth mentioning that web design is still gaining pace and that the trends in this medium change as frequently as technology does.
An effective website design is the online means through which users achieve set goals. Pages that are user-focused, ensure effortless experience, interaction and usability are tools that are sought by search engines. Thus, website design is a vital component of SEO strategy.
Every brand identifies itself with one or more colors that speak for its mission. Whether it is about a restaurant, shoes or luxury items’ company, the websites colors are chosen carefully to represent the brand visually. Most companies research the meaning of each color to choose the one that best identifies with their goals and objectives and the audience they want to target.
There is also the cultural factor that must be considered. Did you know that certain colors have opposed meaning in different countries? Let’s take white, for example. Although identifiable with purity and innocence in Western countries, white symbolizes death, sickness and unhappiness in China, India and Japan.
WordPress is the most popular and most widely used Content Management System. It’s free, open-source and very easy to manage. WordPress is based on PHP and MySQL. One of its greatest advantages is its relative scalability, which is achieved with the help of corresponding plugins. At the moment there exist over 40 000 plugins that help to expand the possibilities of your blog or website. These plugins can be easily used for simple and complex tasks alike. For example, you can optimize your website for SEO with plugin analyzing the SEO-friendliness of your pages. You can even receive corresponding recommendations on what to update in order to get the best results for SEO. All in all, it’s clear that websites or blogs created on WordPress possess multitude of options, can be expanded if needed, can boast a modern and stunning look and are easily deployed on server. Nowadays, knowledge of WordPress is crucial for designing cutting-edge and affordable website, which is why this WordPress Cheat Sheet will help you easily learn its basics!
Oftentimes people who are in need of professional web design have a very vague notion of what exactly the process of work on their website’s design encompasses. While some realize the extent of work and approximate time frame, others consider that it can be accomplished in a couple of days and shouldn’t cost much. However, everything depends on the type of design you need and on the professionalism and amount of people you intend to hire. Professional web design studio will charge more, but will provide clean cutting-edge design that will yield lots of new customers, while a simple and amateur work, made on a napkin, will not have the desired marketing effect. “A Web Site Designed” chart below will give you a definite and clear notion about the process of web design creation from the very start to finish. You’ll be able to find out about milestones, degree of your involvement into the process, timeline and the important aspects that need to be considered.