conversion

7 Landing Page Conversion Best Practices

Best practices for landing page design conversion. Is your landing page strategy not generating the results you envision? Are you getting a hard time increasing the traffic to your business’s website? Just a few years ago landing page capabilities were little known to business owners. Currently, marketers use them a lot to increase conversion and sale leads. But to achieve these targets, it is crucial to pay attention to the landing pages’ optimization. Page load time, buyer behavior, form length, and layout are all taken into account when targeting higher conversion rates.

Designing a competition-crushing landing page implies looking deep into the psychology of the customers, identifying what they really want and finding the way how you can offer it in a customer-oriented form.

There is no step-by-step guide to crafting a killer landing page. There is, however, the concept that every landing page has differentiated elements and a certain goal. Keeping in mind the goal you want to achieve with your landing page will help you focus on the elements that will stand it out from the thousand landing pages that pop up daily.

So, what exactly separates an optimized landing page with conversion rate success from a regular landing page?

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How Colors Can Impact Website Success

Website ColorsEvery brand identifies itself with one or more colors that speak for its mission. Whether it is about a restaurant, shoes or luxury items’ company, the websites colors are  chosen carefully to represent the brand visually. Most companies research the meaning of each color to choose the one that best identifies with their goals and objectives and the audience they want to target.

There is also the cultural factor that must be considered. Did you know that certain colors have opposed meaning in different countries? Let’s take white, for example. Although identifiable with purity and innocence in Western countries, white symbolizes death, sickness and unhappiness in China, India and Japan.

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