Designing mobile apps has become one of the fundamental tasks in a world in which mobile usage rate shoots upward day by day. It is understandable that mobile internet will gain popularity as it does not limit the user to a certain location.
Whether in a bus to school or college, in the park, or at the gym, people use mobile devices to surf their favorite websites and be up-to-date on everything that happens around the world.
According to a Harvard Business Review article, a person interacts with his/her mobile device an average 150 times per day. And when we’re talking about interacting with the smartphone we mean that the person accesses different mobile applications. Due to the user’s high interaction rate with the smartphone, mobile app designers are challenged with the task to develop user-friendly, user-interactive applications that entice them to click on it more frequently.