In our age of ever-evolving technologies, the demand for fluid and attention-grabbing designs is higher than ever. But why business owners and experienced marketologists are so hell-bent on introducing certain elements of design? The reason is quite simple. In compliance with Amazon research even 1 second delay in loading costs around $1.6 billion in sales. According to Google reports if the page loads even 0,4 of a second slower Google looses approximately 8 million searches!
Knowing that it’s impossible not to ask how this problem can be rectified. Some companies, whose conversion rate heavily depends on the loading time (such as search platforms), estimate special budget, undergo various optimizations and buy servers in the countries you’ve probably never heard about. However, as it turns out – even that is not enough, because we all have various time perception and the fastest loading page doesn’t guarantee that your end users will perceive it as one. The only thing that really matters is how people perceive the waiting time and what emotions they experience.