Interaction design is an aspect of design focusing on behavior, concentrating on satisfying the needs and expectations of users.
We know how important the user experience is for our customers. That’s why our web designers team will map each step of the experience, including tasks and emotions, prior to rolling their sleeves up and digging their hands into the job.
We accept the challenge of creating interactive design that will make users engage with interfaces and enjoy their user experience along the way.
Our interaction designer is aware of complex actions that an interface is able to deliver. And here is where his ability to divide this complex action into simple steps, that will make the user interact easily and rapidly with the web interface design, steps in.
Our team of designers follows a process that will help approach this type of design as a conversation, based on the users’ likes and expectations, avoiding robotic interactions that feel inhumane.
The 5 pillars of interaction design:
1. Goal-driven Design. The design we provide has a well-determined goal, which allows us to build the insights into it.
2. Usability. Usability is the bare minimum for every web design. If the user can’t use the product, they certainly won’t desire it. A system’s usability must be effortless and require no sophisticated actions.
3. Affordances & Signifiers. The concept of affordances is that a function must speak for itself, and suggest its own use (i.e. a road affords walking). Signifiers hint at the affordance (i.e. the road’s flat surface signals you to walk with your feet).
4. Learnability. In an ideal world, a user remembers every function after a single use. Reality is much different. Familiarity and intuition must be designed into every interface.
5. Feedback & Response Time. Feedback is the heart of interaction. Since every interaction is a conversation between your user and product, your product better be friendly, interesting, and helpful.