Cash App – Website & Control Panel Design
Cash App is a partner system for mobile app monetization. We were tasked with creating a striking business card website for this system, as well as management and administration control panel design. Client envisioned the design as memorable, bright, yet decent and elegant with multitude of useful features, integrated in it.
In order to outline the main features and functions that had to be included in the system and control panel design, we conducted thorough market research and detailed competitive analysis. We have compared various websites of the same nature of business and their control panels in order to outline the features, which are considered the most liked by end users. Upon the data reception and analysis we proceeded with creation of the prototype. Prototype is considered a vital part of the design process as it allows designers and client to discuss the backbone of the future design and stipulate all the mundane details. This prototype was approved by our client. The created prototype served as a basis for website design. During our work on the project we accomplished such tasks as icon and logo designs, UI design. We also created mobile version of the website. Mobile version significantly improves website’s reachability across multiple platforms, such as mobile devices, tablets and so on. It allows website to reach the audience that prefers to browse websites on mobile devices, thus increasing overall turnout and conversion rate.
As a result, our client received multifunctional and intuitive control panel design as well as creative and convenient website’s design, which provided positive UX. Due to the new design there increased an overall visitors’ turnout as well as the conversion rate. Client remained fully satisfied with our work on the project, which was accomplished in tight schedule and qualitatively.